4 important SEO parameters

Load time
Load time is the time it takes for your entire website to load in a given browser. Load time affects the user experience and has a big impact on conversion rates. According to Google, it is recommended to have a loading time of less than 2 seconds. This rewards you with a higher ranking in Google, where websites with a loading time of more than 2 seconds are considered poor and will be deprioritized.

In addition to ranking higher in Google, a slow speed will also have consequences for the number of visitors who bounce out of your website. If your speed is over 2 seconds, it is estimated that up to 40% will leave the website before it loads in the browser.

Mobile friendly
Recent studies show that up to 70% of people use their mobile phone when searching the web. It is therefore necessary to have a mobile-friendly website. In light of this, Google has announced that it will only index the mobile version of the website in the future. This means that mobile should preferably be where you put your efforts.

Is your website only intended for desktop visitors and not adapted for tablet and mobile? Then it's time for an optimization. If a search engine finds your website slow or with a poor user experience, you will lose potential customers. Since well over half of internet users use their mobile phones to access websites, it's important that speed, design, user experience, content etc. are optimized for mobile.

Images and videos
We all know that images have a big impact on the experience of a website, but Google requires more than just nice images. Images must be in common fast and web-friendly formats such as Jpeg, Gif, Png or WebP.

Search engines are good at indexing text, but not so good at reading images. It is therefore important that all images have a title and an alt tag that describes what the image contains. This makes it easier for search engines to understand and index images on the website. It's important that the image file name and alt tag are short and descriptive. Avoid using file names like 'image1.jpg, or image.png'.

Good user experience
In order to create a good user experience, it is important to help the user quickly find the content or product they want. This is done through clear navigation. It can also help search engines understand the content of your website and what you find important to highlight.

When a visitor clicks on a link, or anything else on your website, the loading time should be fast. In case of delays or unresponsive links, the customer will have a bad experience and may leave the website. Since Google's robots test all these links on the website, it's important that they work optimally and flawlessly.

Summary
The website must be user-friendly so that potential customers find it attractive, trustworthy and easy to find what they are looking for. The website must also be technically set up and maintained correctly so that search engines can index the site's content correctly. At Mr Toucans, we understand the importance and constant development that comes with SEO. We always make sure to make the website SEO-friendly, which means a thorough review of the technical SEO followed by text and keyword optimization.