- Do you sell to BTB customers and think they don't want to buy online? Think again.
The web is BTB buyers' primary place to buy. This is according to Dansk Erhvervs' latest B2B e-commerce analysis, which also sheds light on buyers' expectations for future consumption.
The Danish Business B2B E-commerce Analysis 2023 shows that 83 percent of BTB buyers purchase online and that almost 6 out of 10 business purchases are made online.
Below you will find the benefits of offering online shopping.
Additional sales
Savings
Fewer errors
Dansk Erhverv's analysis also shows that buyers are shopping online more often and that their budgets have grown. In fact, one in four buyers has a monthly budget of more than DKK 100,000.
"The new B2B e-commerce analysis confirms once again that there is no getting around the web for B2Bs. If you don't give BTB customers the opportunity to buy online, you are simply missing out on purchases," says Andreas Børresen, Chief Consultant at the Danish Chamber of Commerce.
He continues "Another good reason to jump on the e-commerce bandwagon is that more money will be spent online in the coming year. At least 15 percent of buyers expect to increase their online purchases."
"We shouldn't underestimate that companies are facing increasing demands around sustainability and ESG. The web can play an important role here, because there are great opportunities to calculate climate footprint, search for green products and choose climate-friendly delivery when purchasing online." concludes Andreas Børresen.
BTB customer's most important needs
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