Cryptera
As Cryptera expanded its product portfolio, the company needed a cutting-edge website to introduce the new products.
"We are very pleased with our beautiful and technically well-functioning website. So from here a clear recommendation of Mr. Toucans " - Stig Gudmundsen, Sales and Marketing Director
Goal & challenge
In 2020, Cryptera chose to translate their knowledge into products and services targeting a new area: security in industrial IOT. In short, it's about ensuring the security of devices that are outside the company's own walls.
A new website was needed to communicate Cryptera's technical knowledge and products in an understandable and inviting way, explains Stig Gudmundsen, Director of Sales and Marketing at Cryptera.
Since Mr. Toucans had done good preparatory work with thorough analysis of the existing website, it was agreed that Mr. Toucans would deliver a complete website with all functions and industry-specific design for Cryptera. Stig Gudmundsen also emphasized that Mr. Toucans has delivered many websites for companies that sell complicated technical solutions to B2B customers.
"Cryptera is a nerdy company. It's what we do for a living, and it's important to have a partner who understands the importance of communicating our heavy technical skills in an appealing way"
Task description
When Cryptera had decided to expand their products and services, one essential thing was missing, explains Stig Gudmundsen.
"Overnight, the amount of potential customers grew almost exponentially. Before we could start marketing Cryptera to the industry, we needed a cutting-edge website to present our new products in balance with our products for the payments industry, which helps build our credibility and continues to generate revenue."
Stig and his colleagues were also aware that the old website had some shortcomings, both visually and technically, so the decision was made to start over with a new website and a new supplier.
Hear how we transformed Cryptera's online presence with a new website
Results
The website went live and has been the cornerstone of Cryptera's marketing to new segments of the industry from the start.
"We are now in the process of working the new markets. With the new website, which accurately conveys our unique competencies and services, we have the perfect basis for creating a new network, via traditional lead generation and via LinkedIn, which we will also work much more systematically with in the future," says Stig.
Stig continues that Cryptera sees the collaboration on the website as the start of a partnership with Mr. Toucans on ongoing measurement and optimization of the website, but also other services provided by Mr. Toucans, such as photos and illustrations as well as sparring regarding the use of news on the website.
About Cryptera
Cryptera has been a major player in the global market for secure components for the payment industry since 1984. And if the name doesn't ring a bell, chances are you've touched some of their products, from the first ATMs in the supermarket to the keyboard on the gas station pump.
Behind the concrete solutions is a vast and specialized knowledge of hardware, software and encryption that meets the stringent security requirements of the payment industry.
