Get a handle on the cost of a B2B website

What does a professional website cost for B2B companies?

It's a question we're often asked: “What does a website actually cost?” And the short answer is... it depends.

If you're looking for the long answer, you've come to the right place.

This article dives into the factors that determine the cost of a professional, performance-driven website for B2B companies like yours. It's not just about aesthetics or ‘good looks’ - it's about function, conversion and bottom line.

Why do websites cost very differently?

You can get a website for 10,000 kr. - and you can pay DKK 500,000 and upwards. The big difference lies in what the website needs to do. Here are some of the most important factors:

• Scope and complexity: Should the website be a simple presentation of your services - or does it involve multiple pages, integrations and complex features?
• User experience and conversion: A well-designed user journey can double or triple your conversion rate. However, it requires data, experience and testing.
• Integration with systems: CRM, ERP, marketing automation and other B2B tools require integrations that take time - and money.
• Scalability and performance: A website that will last for many years and handle increasing traffic and demands is built differently than a quick-fix solution.

When we develop websites for technical, medium-sized B2B companies, we always start by asking one basic question: What is the purpose?

The website should be a business driver - not just a business card

10-15 years ago, a website was often just a digital brochure.

Today, the picture is completely different - especially in B2B. Your website is the first point of contact the majority of your potential customers have with you. Often, they've decided half of their buying journey before they contact you. And that means one thing:

Your website needs to convert visitors into leads.

It only does if it is:

• Built on user behaviour and data
• Optimised for search engines (SEO)
• Decorated with clear calls to action
• Supported by flexible technical architecture

Design and technical setup are closely linked. That's why it makes a big difference whether you choose a standard WordPress template or have a customised solution developed for your industry and target audience.

Use a calculator - but know the limitations

There are website cost calculators and estimates available that can give you an idea of how much a website might cost. They can be useful for giving you a rough idea of the price range – but they are never a substitute for a personalised assessment.

Here are some typical price ranges (indicative):

• Basic presentation site: 50,000 - 100,000 DKK
• Medium-sized B2B website: 150,000 - 300,000 DKK
• Larger, integrated solution: 300,000 - 500,000+ DKK

But prices can vary greatly depending on the level of ambition and the competences to be brought into play: strategy, UX, design, development, copywriting, SEO, tracking, etc.

How do you ensure ROI on your website?

When you invest a significant amount of money in a new B2B website, the goal shouldn't just be to get a “nice looking solution”. It should be to get a solution that performs.

You can ensure this in several ways:

• Start with strategy: What is the goal? Leads, contacts, downloads, demos?
• Build on data: Utilise existing user data, conversion data and industry insights.
• Involve sales and marketing: Your website should support their work, not compete with it.
• Test and optimise: A website isn't “finished” when it goes live. That's when the work starts.

Website projects typically fail for these reasons

There is a lot that can go wrong in a web project. The most common pitfalls we see are:

• Unclear goal setting: You don't know exactly what you want your website to achieve.
• Internal disagreement: Too many decision makers without a clear process.
• Under-budgeting: The project gets chopped to pieces and the results accordingly.
• Lack of ownership: No one internally takes responsibility for following up and ensuring momentum after launch.

That's why we always recommend choosing one external partner - preferably a digital agency with experience in B2B and tech companies - and one internal contact person who owns the project.

Think like a product developer - not an advertiser

We find that websites in the B2B world are often thought of as advertising - something that needs to “look good” and exude professionalism. That's not wrong, but it's not enough.

Instead, think of your website as a digital product. A tool. A piece of software that helps your sales team and drives pipeline.

Therefore, it makes sense to work with an iterative approach where you continuously improve features, add new pages based on user needs and optimise based on data. It requires technical understanding and discipline - but it's an investment that pays off.

One last question for you

When was the last time you looked at your website and asked yourself: Is it actually helping to generate new business?

If the answer is no - or maybe - then maybe it's time to have a chat.

You are welcome to Contact us for a no-obligation review. We only work with technical B2B companies - and our goal is always to deliver solutions that perform.

We don't believe in fancy buzzwords and over-designed concepts. We believe in data, conversion and business understanding. That's what makes the difference between a website for 10,000 and one for 500,000.

Try our website price calculator to get an idea of how much a website might cost.