It sounds almost too good to be true, but our experience shows that it actually happens. In this newsletter, we present our new SEO Premium solution and take a closer look at why search engine optimisation (SEO) is generally a cost-effective and long-term way to attract more customers.
In short, contact price refers to the cost of reaching one potential customer. In the world of marketing, the term is used to indicate what it costs to get in touch with a person through a campaign. For SEO, the contact price can be translated into the price per organic visit (click) to your website – that is, how much you “pay” on average for each visitor through your SEO efforts.
A low contact price is worth its weight in gold, because it tells you that you are getting the maximum return on your marketing budget. The lower the contact price, the more visitors (and potential customers) you get for every pound invested. It is an important measure of effectiveness: when the contact price falls, your ROI rises accordingly. In other words, your investment goes further.
In 2024, our customers with the SEO Standard package achieved an average contact price of only 0.91 Danish kroner per click – an improvement of 68.11% compared to 2023. At the same time, the total number of clicks from organic search results grew by 70.4% in 2024. This means that customers not only paid far less per visitor than the year before, they also got significantly more visitors to their website without increasing their budget. These figures illustrate how cost-effective SEO can be in practice. In fact, studies have shown that SEO can reduce the cost per customer contact by up to 87% compared to paid digital advertising.
In addition, SEO is a long-term asset: once your website ranks high in search results, you will continuously receive “free” organic traffic without paying per click. This has a lasting effect and means that the contact price can remain low or even decrease further over time – even without additional costs.
Our SEO Standard package has focused on getting the technical foundation and the most important keywords in order – with great success, as you saw in the example from 2024. But what if you want to take it a step further and reap even more of the potential that SEO has to offer? That's where SEO Premium comes in. SEO Premium builds on the foundation laid by Standard and turns up all the factors that can further boost your visibility. Where SEO Standard takes care of the essentials, SEO Premium goes all-in to get you even better results.
With SEO Premium, you get everything included in the Standard package, plus a number of extra benefits, including:
In short, with SEO Premium, you get a more hands-on and comprehensive SEO solution, where we work proactively every month to get even more traffic to your website.
Yes, the potential is an even lower contact price than what we have already seen with SEO Standard. Because we turbocharge SEO activities, your website can attract even more visitors relative to the investment. Of course, SEO Premium is a larger investment per month than the Standard package – but the goal is that the extra investment pays for itself in the form of increased traffic. When you get more clicks and contacts from your efforts, the price per contact actually falls further. In other words, with SEO Premium, you get more visitors for every penny.
Does SEO sound like something for you? Don't hesitate to contact us and learn more about how we can help your business get even more out of SEO. You can also read more about our SEO solutions on our website if you are curious.
Do you have a project you would like to discuss with us, or would you like to hear how we can help you achieve better results?
Contact us to learn more about the possibilities.
Visit us here:
Herstedvang 8, 2620 Albertslund
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