How do you get found on AI platforms?

How can we be found on AI platforms such as ChatGPT, Gemini or Copilot?

That's a really good question – and the answer is that there is no official “recipe” today. But there are several things you can do yourself to increase the likelihood of being mentioned when AI provides answers.

What we know today

AI platforms build their knowledge on a combination of:

• Publicly available sources (e.g. websites, articles, reports, registers)
• Authoritative mentions (e.g. media, industry blogs, recognised portals)
• Sometimes real-time data via search or integrations

Therefore, many of the same principles apply as in classic SEO and digital visibility.

How to boost your AI visibility

• Update your website: Ensure that you describe your services clearly and with relevant content that provides value to your customers.
• Create interesting content: articles, guides, case studies or news items that showcase your expertise.
• Be mentioned elsewhere: Press coverage, partners and industry portals give you greater authority.
• Think structure: Use clear headings, good meta descriptions and possibly schema markup so that both search engines and AI can more easily understand your content.
• Keep your site technically sound: fast, mobile-friendly, and easy to navigate – this will make both Google and AI happy.

What can you do yourself – and where can we help?

You can start by reviewing your website:

• Is the content exciting and relevant to customers?
• Are you telling the good story about what makes you unique?
• Are there any recent news items, case studies or guides that showcase your expertise?

If you wish, we can help you with:

• Analyse your current content and suggest improvements
• Develop a content plan that boosts your visibility
• Optimise the technology behind the website to strengthen its online presence

The stronger your digital footprint, the greater the chance that AI assistants will also “find” you.