KTL Sports Floors
KTL Sports Floors needed a change in their website and catalog material, which had become outdated. They chose Mr. Toucans because it provided them with a single marketing package.
"We realized that we needed some external support to get it set up the right way. We decided to invest in that, and we have no regrets whatsoever." - Ole Slott, Technical Director
Goal & challenge
KTL Sports Floors wanted to update their catalog material and website to make them both appear more modern and consumer-oriented. At the same time, the look and feel of the two needed to be consistent, as one of the purposes of the catalog was to direct people to the website.
"It was a challenge to run the catalog and website in parallel at the same time. But Mr. Toucans created a design that worked both in the catalog and in the virtual part. At the same time, they delivered some good considerations in relation to the user journey. What the user really needs to know to want to invest in a sports floor with us." Ole Slott, Technical Director at KTL Sports Floors
Used tools
Task description
KTL Sports Floors came to Mr. Toucans with a desire to make their marketing materials more contemporary. This meant that:
- give it a new design that exudes professionalism and credibility
- Adapt language and content to the recipient
- Build the website with the ability to showcase the company's prestige projects
Until now, KTL Sports Floors has managed the website and marketing material itself, but with varying degrees of success:
"We don't have those skills in our company. There were far too many technical specifications in our catalog. It was too technical and too overwhelming. Here, Mr. Toucans has provided some good considerations in relation to the user journey. We now have a brochure and a website where the technical specifications don't overshadow the message: that we make really good sports floors."
Results
KTL Sports Floors can now send potential customers to the website with peace of mind. The website gives the impression of a professional company that can handle even the biggest projects. In this way, the company has been able to build credibility around their profile, for example by showing previous projects.
"The website has meant that if anyone had doubts about whether we could deliver, they no longer do," says Ole Slott.
Ole and KTL Sports Floors have also gained a tool for future marketing in the form of the reports provided by Mr. Toucans. It gives an impression of who is looking at the website, which is useful," says Ole Slott.
He also highlights the good sparring he has received from Mr. Toucans.
"We haven't always seen eye to eye. But Mr. Toucans has a good grasp of the commercial side and has taken the discussion with us in a good way. What has come out is well thought out."
About Resino Inks
KTL Sports Floors is a supplier of sports floors for arenas and halls all over the world. Their sports floors are characterized by being extremely durable with a lifespan of around 50 years. In addition, KTL Sports Floors treats their sports floors with a special UV lacquer that protects the floor for a long time and minimizes maintenance.
