New data in your monthly report

Visits from AI systems are now included in your monthly report

You may have received your monthly data report for your website at the beginning of this week.

In this month's data report, we have added a new and important data point, which will be a permanent feature going forward.

Traffic from AI systems and AI crawlers

Starting with this report, you can now see:

• Whether your website has been visited by AI systems
• How often these visits occur
• How they are registered in relation to other traffic
• The extent of the engagement rate during the period

In the report, you will find AI traffic in the ACQUISITION section. If there have been AI visits to your website during the period, they will appear here.

Why is this relevant?

• AI crawlers account for an increasing share of total traffic
• It can affect everything from load, data usage and server load.
• It provides insight into how your business is “read” by modern AI systems.
• This will make you better equipped for future digital strategies, SEO and content production.

This update is part of our ongoing work to improve transparency and give you even better insight into your website's performance. The update is free of charge.

If you have any questions about AI traffic or anything in the report in general, please feel free to contact us.