Oxymat

Oxymat, Europe's largest manufacturer of oxygen generators, needed a modern website that could handle the demand when corona hit.

"Both me and my colleagues are very happy with our new website! I can definitely recommend Mr. Toucans " - Michael Winther, Sales Manager.

Goal & challenge

As a global company based in Denmark, Oxymat needs a stable and reliable online presence to serve the many existing users and potential buyers. This became further evident when the COVID-19 pandemic hit in 2020 and the demand for oxygen, i.e. oxygen generators, increased dramatically.

The increased demand during corona was the reason to create a new website for Oxymat, even though the need had been there for a long time.

"Our old website didn't work well technically, it took far too long to load and didn't rank well in search engines. As for the content, it was probably characterized by our own enthusiasm for the products with thorough technical descriptions that potential customers had difficulty seeing themselves in," says Michael Winther, who has been Oxymat's project manager on the new website.

Task description

So when Oxymat was contacted by Mr. Toucans, the timing was fortunate. Mr. Toucans understood the challenge and was able to outline a good solution, so after Michael had a chat with some previous customers, the deal was done and the work started.

The project started with Oxymat and Mr. Toucans agreeing on the main lines; the big picture, and Michael explains:

"We had some good discussions where we contributed with our in-depth knowledge of customer types and our wishes and requirements for what the site should express. Mr. Toucans contributed with specialist knowledge, a wealth of experience and of course sober and fresh eyes on our products and market. We found that there was a good synergy."

After the initial discussions, Mr. Toucans made a design proposal, while Oxymat started creating content, both text and images. The images originate from many different sources and therefore have a rather uneven look, which was solved by Mr. Toucans building a filter into WordPress so that images have the same tone and therefore appear uniform.

Results

Oxymat now has an international website that matches their needs.

The first version of Oxymat's new website was completed as expected in terms of time and resources, and Michael says that several of his colleagues were pleasantly surprised that it went as quickly as it did. Many of the project's deliverables were on target on the first attempt, so minimal time was spent on rework.

Although Oxymat now has a well-functioning website, the effort to increase the company's online presence doesn't stop there. There are more local websites to be created to reflect specific conditions in the different national and regional markets. So the collaboration between Oxymat and Mr. Toucans continues, as Oxymat has been very pleased with the results.

About Oxymat

Oxymat develops and manufactures generators that supply oxygen and nitrogen to a wide range of industries and sectors around the world. Oxygen and nitrogen are indispensable in processes and productions around the world, whether it's on an oil rig, in an African mine or a remote Greenlandic settlement. Oxymat is the largest manufacturer of oxygen and nitrogen generators in Europe, employs more than 100 people and has supplied generators to more than 130 countries.

Both myself and my colleagues are very happy with our new website! I can highly recommend Mr. Toucans, who has a wide range of technical and design skills - and combines it with a good amount of business insight
Michael Winther
Sales Manager, Oxymat

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