ScanWill
Through a targeted effort, Scanwill enhanced its digital presence and created a website that both strengthens the brand and makes it easier for customers to understand the value of its solutions.
”We now have a solution that enhances our brand both visually and strategically.” Nicklas Demant Hemmingsen, Global Sales Manager, Scanwill.
Goals & challenges
Scanwill had a clear need to strengthen its digital profile and provide greater clarity regarding both its identity and value creation. It was not just a matter of presenting its services, but also of communicating how the company creates value for its customers.
”We wanted a website that better conveys who we are as a company – not just what we do, but also how we create value for our customers.”
Scanwill’s new website was therefore designed to strengthen the company’s brand both visually and in terms of content:
“Our existing communications lacked coherence and consistency, which undermined the overall impression. The aim was to become more visible and more focused in our messaging, and to make it easier for both new and existing customers to understand our solutions and expertise.”
Used tools
Homepage
Web design
Product catalogue
Hosting, SEO & GDPR
Smart Translate
Email Marketing
Social Media
Copywriting
Task description
The first step in the process was to create a website that would support Scanwill’s brand and boost the company’s visibility. Mr. Toucans worked with Scanwill to develop a new logo and a design that reflects the company’s identity and can be used across platforms.
At the same time, the website’s content was updated with SEO-optimised text, making it easier for customers to find Scanwill’s products.
The next step was to roll it out to other platforms, thereby creating a cohesive narrative about Scanwill:
”It was important for us to create a consistent theme across our website, brochures and LinkedIn, so that our visual identity and communication are cohesive and support one another across platforms.”
As part of this, Scanwill updated its company catalogue, which is designed to show customers and business partners everything the company has to offer.
Result
Nicklas Demant Hemmingsen is delighted that they have succeeded in enhancing Scanwill’s communication and visual identity, both on the website and in the new company catalogue.
”It gave us great peace of mind to choose a partner who already understands our context, our business model and the level of quality we wish to convey. At the same time, right from our first conversation, we sensed a strong understanding of our needs and a professional approach to both branding and our digital presence.”
The new digital platform makes it much clearer who Scanwill is and what they stand for. Although defining the company’s new communication style, messaging and visual identity is a major undertaking, it has been important from the outset that the process did not overshadow day-to-day operations. That is why the excellent collaboration between Scanwill and Mr. Toucans has been essential, emphasises Nicklas Demant Hemmingsen:
”The process has been well-structured, professional and, at the same time, flexible, which has made it easy for us to be involved without it taking the focus away from our day-to-day operations.”
About Scanwill
Scanwill manufactures hydraulic pressure boosters that enable hydraulic pressure to be increased without the need for complex, energy-intensive systems. Their solutions help to reduce both energy consumption and wear and tear on the rest of the system. For customers, this results in an efficient, economical and reliable solution that optimises both performance and the bottom line.
As part of the AddTech Group, Scanwill also works with other companies to provide specialised hydraulic solutions.
”We chose Mr. Toucans based on a combination of recommendations and proven experience. What has made the biggest difference to us is your ability to both listen and challenge. You haven’t just implemented our input, but have also actively contributed ideas and provided feedback, which has elevated the final result.”
Nicklas Demant Hemmingsen, Global Sales Manager, Scanwill.
