The world is not what it was yesterday

The world is not what it was yesterday. Oil supplies are being cut off. New tariffs affect markets. The war in Ukraine changes supplies and prices. And it's happening fast.

For many companies, this means one thing:

You need to communicate - and fast.

But here's where the challenge arises:

How do you ensure that your customers actually receive, read and respond to your information?

• Do they see your price changes?
• Do they understand the new delivery terms?
• Are they discovering new products?
• Do they know when their warranty expires?

Did you know that...

...several of the most used communication channels provide very little insight?

• Ordinary email No certain knowledge of who opens, reads or clicks and no overall data on impact.
• LinkedIn posts You don't know exactly who has seen your post or if they have actually read it. Clicks to the website are anonymous.
• Facebook / social media Algorithms control visibility and only a limited portion of your followers see your message.
• Phone calls Time-consuming and difficult to scale. No documentation or overview.
• Website updates Requires the customer to seek out the information themselves, which not everyone does.

Communication requires precision and insight

That's why you should communicate accurately, quickly and with full insight:

• Who opens your messages
• What they click on
• What messages that work
• When your customers respond

Proven results

Our customers achieve on average:

• Opening rate of almost 30%
• Click-through rate of over 7%

This means that a significant portion of your customers don't just receive your communication, they actively engage with it.

Email marketing is your direct line to the customer

With a structured email marketing solution, you get:

• Direct access to your customers
• Documentation on open and click-through rates
• Targeted communication based on customer data
• Automation so no customer is forgotten

Examples:

• Automatic notification before warranty expiry
• Segmented campaigns to relevant customers
• Clear communication on price changes
• Market updates - explained and targeted

We do the work for you

At Mr Toucans, we handle the entire process:

• Planning
• Setting up
• Broadcast
• Analysis and optimisation

You get results without spending time on it.