Image & Video
April 9, 2024

Video references are gold

When customers visit a website for the first time, it's important that the website is trustworthy. Since you can't ask anyone, visitors have to find credibility themselves.

Video reference is a great way to build credibility, as the above video proves.

A video where the customer describes the experience with your company, what went well and perhaps some positive experiences has a huge positive impact on the visitor's credibility.

Our customers often say: ”We have a hard time getting good references” and this is probably true if you just wait for the references to come through the door. Very few customers go to the trouble of contacting a customer to express their enthusiasm or satisfaction. But many customers will actually express their experience with a supplier if you seek it out yourself.

At Mr Toucans, we contact 5-7 customers a year and we have yet to be turned away.

What is a good reference?

References can be called many things such as testimonials, cases, projects etc. The most important thing is that they appear in the main menu and contain a description of a specific problem with a solution and testimonials from the customer. A video testimonial can also be placed on the front page and exude credibility from the start of the website visit. We also have good experience with interviews where our customers are asked a series of questions from which we can build a reference.

How to choose the right reference?

Many people think that Novo, Lego, Danfoss, COOP etc. are the best references, but this is not necessarily the case. Firstly, large multinational companies are difficult to get to talk to, partly due to internal politics and partly because these customers do not necessarily represent your target group. If your target audience is manufacturing companies with 10-50 employees, it might be better to find references among these companies. Remember to include a punchline such as ”Would you recommend us to others?”.