Google's Core Web Vitals are crucial for your website
Did you know that a speed improvement of just 0.1 second can create meaningful and positive results? In one case with Pfizer, a 38% speed improvement resulted in a decrease of more than 20% in bounce rate and eBay measured that a mere 0.1 second speed improvement led to a 0.5% increase in purchases.
With the introduction of Google's Core Web Vitals update, it is now even more important for website owners and developers around the world to update their websites. As previously written in our newsletter, Core Web Vital is a user-centered metric that measures various aspects of the user experience and is now playing a growing role in the way Google ranks websites.
Why performance matters more than ever
Performance isn't just about speed. More than ever, building a website that performs well requires a deeper focus on the overall user experience. While speed certainly plays an important role, Core Web Vitals encompasses a range of factors aimed at creating fast, user-friendly and stable websites that deliver a great user experience.
Building better websites is not only a matter of performance, but also applies to user experience, which affects the crucial moment when a user decides to interact with your business, either by reading additional content, making a purchase or some other action. This decision is often made almost unconsciously and is usually based on a first impression of the website and is crucial to your success.
The importance of user experience
There are three main reasons why user experience is crucial for businesses and their digital platforms. Below we have outlined these areas and explored why engagement, content sharing and accessibility are all parameters that are directly affected by user experience.
User experience influences engagement
Websites that are slow to load and respond negatively impact the user experience both as a first impression and on an ongoing basis. This effect manifests itself in a poor navigation experience, which reduces the likelihood that a user will take an action on your website. Users need to be able to interact with your website quickly so they can find what they are looking for in an intuitive way.
A good user experience affects the likelihood of your content being shared. Visitors are much more likely to become your ambassadors and share your links across social media if they not only like your products and services, but also feel comfortable interacting with your website.
User experience is important and has a direct impact on Google Search results. Search engines try to provide recommendations and answers that provide the best possible experience for their users. If your website has a great user experience, it's much more likely to stand out from the crowd and be prioritized in search engines.
Hosting
Websites hosted with WordPress providers are well positioned to meet the Core Web Vitals. For example, through Mr. Toucan's hosting, you'll find that we follow all the rules for Google's Core Web Vitals. In addition, we have the fastest, most secure and reliable WordPress hosting in the world. From WordPress-specific server configurations to leading cloud solutions, including Google Cloud Platform, we offer solutions for both small and large websites, all built with Core Web Vitals.
Google e-book
In the e-book you can read more about your website performance requirements and why it's more important than ever to measure and improve your website according to Core Web Vitals.
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