What does a new B2B website cost?

What does a website actually cost? A practical guide for B2B tech companies

Are you thinking about creating a new website for your business - or perhaps relaunching your existing one? Then you've no doubt come across the eternal question: What does it cost?

The short answer? It depends...

But if you're looking for the long answer - the one that actually helps you assess and budget - then read on. Because in this article, we'll take a closer look at how B2B tech companies can think strategically about web design so that it's not just an expense, but an investment with measurable results.

Why is the price of web design so volatile?

You may have already received a few quotes - or done a little research - and realised that web design prices range widely. From a few thousand dollars to hundreds of thousands for the same ”website”.

But why the wide variation?

This is mainly due to three factors:

• Complexity of the task: A simple website with five subpages naturally costs less than a complex portal with user login, integration to external systems and advanced data visualisation.
• Design and user experience (UX): A customised design built on real user insights requires more work - but usually produces better results.
• The partner's experience and approach: An experienced digital agency with business understanding and a strategic approach will often cost more - but their work will also be worth the investment.

Start with the most important question: What do you want to achieve?

Before you even start talking price, you should ask yourself - and your team - one important question:

What do we want to achieve with our new website?

Is the goal to generate more leads? Increase conversion rates? Position yourself as a thought leader in the market?

The clearer you are on the goals, the easier it will be to assess which solution makes sense - and the cost will be easier to justify.

In technical B2B companies, we often see the following typical goals:

• Create more relevant sales enquiries
• Improve the user journey (especially for tech-heavy products/solutions)
• Differentiation in a competitive market
• Improved representation of complex technology

Four price levels - and what you get for your money

Need a concrete overview of what to expect based on specific budgets? Here's a simplified - but useful - breakdown.

1. Low budget (20.000 - 50.000 DKK)

Typically a simple template-based solution with minimal customisation. You get a nice and responsive site, but often without any real strategy or audience insight. Not ideal for larger B2B companies, but can work as a temporary solution.

2. Mid-range (50,000 - 100,000 DKK)

This is where the focus starts to shift to conversion and usability. You'll have access to UX design and perhaps a short initial strategy phase. Content is often your responsibility.

3. Premium solution (100,000 - 250,000 DKK)

A strategic solution focused on your business goals. You get a tailored user experience, data-driven design decisions and SEO optimisation. Your team continuously collaborates with designers, developers and strategists on the best possible solution.

4. Enterprise level (250,000+ DKK)

Extremely scalable solutions, integration to CRM and marketing automation, multiple languages, complex user flows and perhaps personalisation. These solutions are typically developed over a long period of time and in close collaboration with both marketing and sales.

Web design as an investment - not a one-off expense

When price is considered solely as an expense, it becomes difficult to justify a larger budget. But that's exactly why web strategy should be seen as an investment - especially for technical B2B companies where the customer journey is long and decisions are made by multiple stakeholders.

A well-designed website can:

• Lead to more qualified leads
• Shorten the decision-making process
• Support sales with cases, whitepapers and technical information
• Build trust and credibility with potential customers

What does a modern web project typically look like?

Among tech companies with +20 employees, we often see that a web project includes the following phases:

• Strategy and analysis: Target audience understanding, competitor analysis, technical requirements and KPIs for the project.
• UX and wireframes: Focus on usability, features and information architecture.
• Visual design: Consistency with the brand and focus on simple communication of complex topics.
• Development and integration: Integration with external systems (CRM, ERP, databases, etc.).
• Testing and optimisation: User testing, performance optimisation and conversion rate analysis.

SEO and performance must be considered from the start

We see it again and again: SEO and performance optimisation are considered far too late in the process - or not until after Launch.

But if you're planning a new website and want to attract the right leads via Google, search engine optimisation should be included from the first workshop.

Here are some elements that should be prioritised:

• Using technical SEO - correct structure, metadata and schema markup
• Mobile-friendly and lightning-fast site (Core Web Vitals)
• Strategic content structure that matches the buyer journey
• Clear CTAs aimed at lead generation

It's also a good idea to build a content strategy that continuously generates new relevant traffic. Blog posts, news and case studies are useful tools - both for SEO and sales.

How do you choose the right agency?

If you want a solution that helps you achieve your business goals, you need a partner who understands your industry and your customers.

Here are five questions to ask the agency before you get started:

1. Do you have experience with technical B2B customers?
2. How do you work with strategy and target groups before the design phase?
3. What do you do to ensure SEO and conversion?
4. How do you work with data and performance after launch?
5. What makes your solutions scalable and future-proof?

A good match isn't just about price - it's about mutual understanding and aligning expectations. And remember: what you're buying is not a website, but results.

Final considerations

Web design doesn't have to be a jungle - but it does require you as a B2B tech company to have a plan and a strategy.

By viewing your website as a strategic tool - and not just a digital business card - you can create measurable results that actually drive key metrics such as enquiries, conversion rates and customer engagement.

Then ask yourself: How much is it worth to you?

Do you need sparring for your next web project? We help technical B2B companies translate strategy and data into user-friendly, converting websites. Don't hesitate to reach out - we want to hear about your challenges.