What is a landing page?
A landing page helps retain and attract visitors to your website. A landing page is the page that visitors from different marketing channels land on (e.g. Google Ads). The purpose of a landing page is to motivate a specific action that has value for your business.
Why should we prioritise a landing page?
You can have the best product, but if you don't have a structured and attractive landing page, you won't convert your visitors. A landing page must be able to convert to sales, but also deliver what users are looking for. A landing page must both satisfy the visitor and create value for the company.
Your landing page should:
How do we make a good landing page?
A landing page should contain what customers expect when they click on a specific link. Therefore, there must be a balance between the content on the page and the result the customer is looking for.
Elements that make a good landing page
A landing page has 3 times higher success rate than regular pages.
Studies have shown that when you visit a website, it takes 8 seconds to scan the page and decide whether you find it relevant or not. It is therefore very important that your landing page is relevant to visitors.
For example, you can get help with:
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