What is email automation?
Email automation is a way to reach the right people at the right time without being too time-consuming. A welcome email is an example of this. It is only written once, but is sent out every time a new recipient has signed up. You only need to set up your email flow once, after which it runs completely automatically and with great results. With email automation, your business can reach more customers with less effort and better results.
Why should you use email automation?
Email automation is an effective strategy to nurture and maintain relationships with your customers and ultimately drive sales for your business as you customise automation to the habits, interests and needs of each customer.
You can set up an email flow to send relevant content at the right times throughout the customer journey, increasing the opportunity for more leads and upselling. Analyses show that email automations have 70.5% higher open rates and 152% higher CTA (call to action) clicks than normal email campaigns.
See which email automations your organisation can use in the list below and get inspired.
Welcome E-mail
Strengthen your welcome email and build ongoing customer relationships with relevant information and possibly a welcome offer.
Resend email to recipients who have not opened the email
Many customers receive a lot of emails every day. So sometimes it's about sending them at the right time for the best possible results.
Send to categorised customers
Every time a customer is automatically categorised as very ’engaged’, for example, the system can automatically send out an email rewarding this activity or similar.
Fixed broadcasts
Keep customers updated on news and changes in the company that may be of interest and affect their customer experience
Get new customers on the newsletter
Send an autoresponder to new customers who haven't signed up for your newsletters. It's a way to make new customers aware of the opportunity and incentivise them to sign up.
Stay in touch with active customers
Send emails to active, and perhaps loyal, customers and offer them VIP offers. This could be special prices within a limited period, 1 month free service/support, invitations to trade shows etc.
Finalisation
Once you have an overview of which email automations you can send out to nurture your customer relationships and get more customers engaged with your news, it's time to implement some of these. If you're not already using email marketing, now might be a good time to get started. We can help you with everything from start-up to newsletter development including text, images, sending and follow-up.
We offer a 50% discount on the email marketing setup in July and August.
Do you have a project you would like to discuss with us, or would you like to hear how we can help you achieve better results?
Contact us to learn more about the possibilities.
Visit us here:
Herstedvang 8, 2620 Albertslund
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