In a digital age where user experience (UX) is not just a design element, but a business strategy, it's crucial that you as a tech company know where to look. Especially if you're responsible for a digital product portfolio, a web platform, a SaaS solution or complex B2B systems, small changes to the experience can make a big difference to the bottom line.
But how do you make sure your website, app or platform not only works, but creates engagement, loyalty and conversions? Read on for 10 essential UX websites, each offering value and insights that you and your team can use directly in your work.
UX is often confused with UI - the visual. But UX covers much more than that. It's about how the user experiences functionality, speed, structure and navigation. And if you're a technical B2B company where customers interact with complicated user interfaces, dashboards or data-heavy systems, experience is everything. Poor UX can result in fewer leads, longer onboarding and dissatisfied customers. Good UX on the other hand? It makes all the difference.
Our recommendations below are specially selected because they are either:
This site is the bible of the UX world. Founded by Jakob Nielsen, whose methods and heuristics are still widely used throughout the industry. You get access to hundreds of articles, guides and research on behavioural design, usability testing and data-driven UX.
Do you often ask questions like “How do I create better flow in our software interface?” or “How do I measure if users understand our solution?” this page has the answer - documented with solid methodology.
Baymard analyses user experience in e-commerce solutions and large systems. Although they focus on ecommerce, much of what they learn is also accessible and relevant for B2B - especially if you offer catalogues, orders, data entry or login-based solutions.
Their usability research database is worth its weight in gold, and just a small hack or suggestion from here can boost your conversion rate significantly.
This platform takes a more philosophical approach to UX and frontend, but especially for those working with system architecture, structure and content, A List Apart is a source of reflection. The articles are thought-provoking and invite you to think deeper about user behaviour and the impact of technology.
If you want to strengthen your strategic perspective and not just correct mistakes, then this site is for you.
Smashing Magazine is one of the broadest yet most respected UX platforms, covering everything from development to design and user testing. Their articles are often in-depth and are particularly valuable for developers, designers and front-end teams looking for practical advice and frameworks.
Their approach is pragmatic and gives you concrete suggestions and code examples.
A Medium-based platform, UX Collective brings together articles and posts from UX specialists around the world. Here you'll find case studies, strategic angles and deeper reflections on what good UX is - and how to create it.
The tone is down-to-earth and many articles are based on real projects. It's inspiration at eye level.
If you have new UX professionals in your team or want to get a full overview of what disciplines UX covers, UX Planet is worth a visit. It has everything from introductions to wireframing and pain points to in-depth articles on system design and user flows.
UX Planet is especially useful when you need to compare different methods and understand how insights turn into action in design processes.
Do you actively work with heatmaps, session recordings and user testing? Then you probably already know Hotjar as a tool. But their blog is also worth following. They write hands-on articles about listening to users, validating hypotheses and designing from data rather than hunches.
Their articles are often aimed at SaaS and technology companies, making them relevant to the B2B segment.
Do you or your team want to improve your skills in the UX disciplines? Then UX Mastery is a goldmine. Here you'll find guides, courses and self-study resources that are hands-on and targeted at professionals with a technical background.
Perfect as an introduction, but also valuable for quality control of your own processes and methods.
On GoodUI, you get access to a platform that shows you the test data other companies have already run. It's a community-driven experiment centre where you can follow ideas, see their impact and implement what works.
If you work with AB testing and optimisation, this is a concrete and measurable input to your roadmap.
The UX Booth focuses on how to plan and scale UX strategically. It is especially valuable for those working with digital transformation, complex platforms or integration solutions where multiple systems need to talk to each other.
Their articles on user journeys and cross-functional collaboration can help break silo thinking and ensure better products.
We work daily with B2B tech companies that want to take UX more seriously. Not only for the sake of users, but also because good UX reduces customer service enquiries, shortens onboarding and increases lifetime value.
Through analysis, design and data, we help you target your digital products to the reality your customers experience - and expect.
Want to know more about how you can implement some of the principles from the above sources in your organisation? Get in touch - we're happy to have a chat.
Do you have a project you would like to discuss with us, or would you like to hear how we can help you achieve better results?
Contact us to learn more about the possibilities.
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