Why is SEO still one of the best investments?

2025 has been a significant year for SEO - especially for companies that have prioritised visibility and relevant traffic over short-term campaigns.

That's why we'd like to share our overall SEO results for the year, explain what the numbers really mean - and show why more of our customers are now choosing to upgrade to SEO Premium (AI).

What is SEO - and why does it work?

SEO (Search Engine Optimisation) is all about making your website visible when potential customers are actively looking for your products or services.

Unlike adverts, you don't pay for every click - you invest in being relevant where the need has already arisen.

This is why SEO often delivers a very high and stable ROI, especially in B2B, industrial and technical industries.

2025 results

Looking across our customers, 2025 has seen significant growth. The average traffic per website in 2025 was: 4,179 visits per website. This corresponds to an average increase of 166 %.

The important thing here is not just more visits, but that the traffic consists more of users looking for specific solutions, products and suppliers.

Exposure is an often overlooked but extremely important SEO metric.

Exposure means how many times a website appears in Google search results, even if no clicks are made. In 2025, the average exposure per website was 170,077 impressions. That's an increase of 327 %.

Because exposure is a prerequisite for traffic, leads and sales. The more often your business shows up in relevant searches, the better:

• Awareness of your brand
• The trust of potential customers
• The likelihood of you being chosen when the need is concrete

ROI - The maths is almost always positive

Our customers' products and services are typically between DKK 10,000 and 500,000. Often it only takes one relevant customer to justify the investment.

• Cost: Price: 595 kr. / month (DKK 7,140 / year)
• Number of SEO visits to website (on average): 4,179
• Cost per click £1.71 or one extra customer per year will provide a clear positive ROI.

• Cost: Price: 1,495 kr. / month (17,940 kr. / year)
• Number of SEO visits to website (on average): 4,179
• Cost per click £4.29 or one extra customer per year will provide a clear positive ROI.

• More qualified traffic
• Better enquiries
• Shorter path from search to contact

What does AI and ChatGPT change?

Today, traffic from AI platforms such as ChatGPT, Copilot and others still accounts for less than 5-10 % of total traffic for most organisations.

But things are moving fast - and they're moving in one direction.

SEO Premium (AI) targets this development because:

• Content is structured so AI can understand and recommend it more easily
• Search intent is weighted higher than volume
• Visibility is created in both classic search and AI-based answers

This means that Premium customers are already stronger in the search landscape of the future. Ready to see the numbers for your own business?

Whether you're already working with SEO or are thinking about getting started, we're happy to have a dialogue about it:

• Your actual SEO potential
• ROI on Standard vs. Premium
• What AI searches mean in your industry