Resino Inks
The desire for greater user-friendliness led Resino to collaborate with Mr. Toucans on a new website. At the same time, several systems were integrated to help the company avoid manual errors and save time.
”We have the platform we wanted, and everything is tailored to our needs.”
– Niels Nielsen, Chief Commercial Officer, Resino Inks
Goals & challenges
Resino's previous website was built on a platform that required the company to always contact its web agency whenever something needed to be changed or added to the website. This was both expensive and time-consuming. Therefore, Resino wanted a website that they could edit and manage themselves.
”Our system was very rigid before. We needed to be able to upload images in all sizes and build the pages the way we wanted. It took a long time every time we needed to make a change because we always had to contact the agency first and wait for them to have time,” says Niels Nielsen.
Used tools
Task description
Mr. Toucans built Resino's new website in WordPress, which is intuitive and easy for employees to work with. This means they can now update the website themselves with images and other relevant material.
In addition to the website, Resino wanted a new system that could integrate the website's various functions and minimise manual errors.
Mr. Toucans has therefore built a new ordering portal for Resino's customers worldwide. The ordering portal is integrated with the company's PIM (product information management) system and financial system.
”We needed to be able to create technical data sheets without manual errors. Now they are generated directly by our system. This saves us time and money and gives us security. Previously, we entered all specifications directly. We created a PDF file for each individual product in each individual language. If we changed a specification for an item, it was not certain that it would be updated in the PDF file or in English or German. Now there is always consistency. We are really happy about that.”
Result
Resino now has a website that matches their needs. When a company thrives on visual and creative products, it is problematic if the website is too static, says Niels Nielsen, adding:
”The big thing is that we have been given creative freedom. We can express ourselves in whatever way we want. Before, we were restricted in what we could do. Everything had to be coded. That's no longer the case.”
The integration with other systems also works flawlessly. This means that Resino now only has to handle all product data, such as prices, texts and data sheets, in one place.
”I can definitely recommend Mr. Toucans. We have generally had good sparring with the team, including on how to improve the content on our website, how to optimise SEO and many other things. We look forward to an annual meeting where we get ideas for what we can do.”
About Resino Inks
Resino Inks specialises in printing inks and varnishes suitable for direct food contact, packaging, pharmaceuticals and medical devices. This places high demands on product documentation, which must always be available on the website and updated with relevant specifications.
The company exports to 64 countries across 5 continents. Therefore, it is necessary for the documentation to be available in several different languages.
