Betech
When the system behind Betech's old website was due for an upgrade, they took the opportunity to get a new and more contemporary website.
“Mr. Toucans delivers on time and is quick to respond to any tasks that may arise. In short, it has been fast and efficient.” – Kenneth Krag Møller, Marketing Manager
Goals & challenges
Betech wanted a website that would give the impression of a modern company and at the same time make it easier to be an employee and customer at Betech.
The company's specialised products and customers place high demands on documentation such as material data sheets and declarations of conformity – and the plan here is that customers will in future be able to request the necessary documents on the new website, quickly and easily.
”It will make our working day easier, because right now customers call or write to us and ask for the documents. A new self-service solution on the website will make it easier and faster for the customer.” Kenneth Krag Møller, Marketing Manager at Betech.
Task description
From the outset, Betech had three wishes for their new website:
- It should leave an impression of a specialist company that can advise on and custom-produce polymer products.
- It should have some technical solutions, e.g. an order portal and, in time, other relevant solutions.
- It should enable Betech to expand the website over time without being too costly.
Until now, Betech has collaborated with a large web agency on their old website, and although this has worked well, Betech wanted a supplier with a different profile, explains Kenneth Krag Møller.
“We wanted a partner that matched us in terms of size and working methods. We chose Mr. Toucans because, like us, they have short lines of communication. That means we can move quickly.”, he says.
Result
The collaboration with Mr. Toucans began with a dialogue about Betech's digital marketing. Subsequently, it has been expanded to also include the new website and email marketing.
All of these wishes have been fulfilled on Betech's new website, says Kenneth Krag Møller, adding: ”I am extremely satisfied with the technical solution; it works well. We are now waiting to see if and when we will need to expand further.”
The collaboration with Mr. Toucans continues, and there is a reason for that: “We have received excellent value for money from Mr. Toucans. There is still some fine-tuning to be done with some auto-translation, but otherwise we have achieved our digitalisation goals. My impression is also that the website has been very well received.” concludes Kenneth Krag Møller.
About Betech
Betech custom-manufactures components based on rubber and other polymers for the food, processing and pharmaceutical industries, among others. The components can include gaskets, seals and rubber parts, and there are high demands on the technical properties and certifications of the materials.
