Medtrace
New data-driven website secures MedTrace a place in the global scientific community.
"We are happy to have found a partner who is sharp when it comes to data-driven websites and has the ability to execute." - Martin Stenfeldt, CEO
Goal & challenge
MedTrace is not known in Denmark and shouldn't be. On the other hand, it is important that MedTrace appears with a good search engine ranking when specialists and researchers around the world search for certain keywords, because international collaboration on development and clinical trials is crucial to the company's success.
Mr. Toucans' report on MedTrace's website at the time showed that there were challenges with GDPR, SEO and security. Therefore, the task was to create a website that meets today's requirements, both when it comes to SEO and when it comes to security.
Used tools
Task description
MedTrace wanted an effective website that works as it should and provides value. In this respect, Martin Stenfeldt, founder and CEO of MedTrace, believes that Mr. Toucan's data-driven approach to websites is unique.
"The most important thing for us was to get a website that is based on concrete, quantitative and continuous knowledge about what actually works. This is much more important than a nice design, which in the worst case can mean that the website works less well," he says.
Results
The first meeting with Mr. Toucans resulted in a concrete offer for a new website. The offer was clear, easy to understand and divided into a basic part and some additional services. From the moment the agreement was made, MedTrace's contribution to the new website has been quite straightforward.
"Mr. Toucans presented us with a mockup that required very little customization. Our existing content has been largely reused, but now in an SEO structure. All in all, it has been an easy project for us because we found a supplier with a highly developed ability to execute," Martin elaborates.
The collaboration between MedTrace and Mr. Toucans has continued after the new website went live. This includes an agreement on hosting, GDPR, SEO and ongoing technical optimization of the website. In addition, Mr. Toucans takes care of the ongoing monitoring of whether the website performs as it should and whether it still complies with GDPR and cookie rules, among other things.
When MedTrace is ready to launch products and start selling, the website can also support this, as it is modular in design. This gives MedTrace a long-lasting and flexible website solution that requires minimal involvement on their part.
About MedTrace
MedTrace is a pharmaceutical startup dedicated to developing methods to improve PET scans.
